Crawl, Walk, Run: A Simplified Approach to Marketing for Construction Companies
Not knowing how to market your company or services is never a good reason for choosing not to market your services. For too long, too many construction companies have viewed marketing as merely applying a decal to their equipment or printing up some business cards. 'Our business comes solely from existing relationships or referrals' they reason. What they fail to realize is that there is a world of opportunity waiting at their doorstep, and potentially, already trying to find them.
The average construction company today is missing significant opportunities to form new relationships (and potentially charge higher margins) because of the high quality work they perform. Many of these companies admit to not being the cheapest game in town, but their customers know they perform high quality work. Why then would they believe there aren't other customers out there willing to pay top dollar to ensure they get the best service around?
They need only to change their mindset around marketing and make it easier for the people searching for them to find them, and understand clearly who they are and what they do.
That's marketing. And today's technology, with advanced cell phones along with social media and networks like LinkedIn make it easier than ever to highlight the exceptional work a company does, showcase company culture in a way that celebrates it's employees and attracts the right talent while establishing that company as the authority in their space.
Before you can run, you need to walk. Before you walk, you need to crawl. Marketing your construction company the RIGHT way, can start today.
Understanding Marketing: What it is and what it is not.
The Big C word: Content
Crawl, walk run: creating a strategy you can execute on TODAY.