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Social media has become a powerful business tool in construction—but only when it’s used with purpose. In this panel discussion, five of the industry’s most trusted and recognizable content creators share how they’ve turned everyday jobsite moments into content that builds credibility, strengthens their brand, and supports real business goals.

Join Amy Underwood (The Digger Girl™), Brian Dietz, Matt Stanley, Mike Simon (Dirt Perfect), and Taylor White as they break down what actually works online—and what doesn’t—when it comes to building a construction brand.

Panelists will share how they got started as creators, how content has impacted their businesses and personal lives, the mission behind what they create, and the advice they wish they’d had when they were starting out—so attendees can apply those lessons to their own goals.

This session goes beyond likes and followers to focus on real outcomes: visibility, credibility, recruiting, customer trust, and long-term business growth. Attendees will leave with practical insights they can use immediately—whether they’re just getting started with content or looking to refine an existing strategy.

You’ll walk away with:

Practical ways to turn real jobsite moments into effective content
Insight into how social media can support business growth, not distract from it
Lessons learned from creators who built followings by staying authentic
Clear guidance on where to focus your time—and what’s not worth the effort

Building a Construction Brand Online: Tips From Top Content Creators

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