Marvin Joles

Marvin Joles is a contractor, entrepreneur, and content creator who has built a reputation as one of the most recognizable voices in the asphalt and pavement industry. He owns and operates three asphalt companies across Wisconsin, Tennessee, and beyond, giving him daily, first-hand insight into the challenges and opportunities contractors face on the ground.

In addition to running his businesses, Marvin is the host of In The Mix with Marvin Joles and the creator of Blacktop Banter, two media platforms that have become trusted sources for contractors and industry professionals across the country. His content reaches tens of thousands each month through podcasts, YouTube, LinkedIn, Instagram, and TikTok — bringing practical lessons, industry trends, and authentic jobsite stories directly to the people who need them most.

Marvin’s expertise has been recognized on some of the industry’s biggest stages. He has been a featured speaker at National Pavement Expo, PaveX, NAPA Impact, Equip Expo, World of Asphalt, and more. He also for Pavement Maintenance & Reconstruction Magazine and monthly for Allied Paving Equipment Magazine, sharing strategies that blend real-world contracting with forward-thinking marketing.

Known for his ability to make social media approachable and effective for blue-collar businesses, Marvin has helped countless contractors, and brands, understand how to build a strong brand, grow trust, and create opportunity in the digital age. His unique perspective — living both the contractor’s life and the media storyteller’s role — makes him a sought-after speaker and consultant for anyone looking to grow their construction business through modern communication strategies.